Standard Conventions: Mouse Wheel Zooming

I was using Google maps today and kept having problems with the zoom functions. It became clear to me that EVE Online uses the exact opposite convention. For Google maps, forward is in and backward is out. EVE is the reverse. It is very disconcerting going from one to the other. Especially after having played EVE a bit too much and trained myself for the other convention. In looking at the timeline, EVE predates Google Maps, but is no where near as popular. So while I wish EVE would move to the industry standard, it is highly unlikely due to hysteresis. Yeah for learning the same thing two different ways.